Shooting a Commercial for Your Company

Shooting a Commercial for Your CompanyYou have a small or medium – sized business, with a product that can have a great impact on the environment, and generate great revenue, but you still haven’t reached the selling level that you were expecting. If you don’t have a commercial for your product or service, then maybe it is right about time that you shoot one. Even with the advance of technology today and the rapid growth of internet consumers, commercials still hold the primate when it comes to advertising, and selling the product. If you decide to make one than you should consider the steps below:

    • Create a marketing strategy. What is the purpose of the commercial? Are you selling a new product, a product on at discount price, or it is the holiday period and you just want to remind your customers that you are still there, and wish them happy holidays, like the big companies (Coca Cola, Pepsi, or Mercedes) do. Is your product intended to be sold on the global or local market? If it is intended for local usage, than you should focus your script on local happenings, and use local character stereotypes. Otherwise, if its purpose is to be sold on global level, than you should use global characters, such as Santa Claus, famous sportsman, action heroes or national heroes. Next comes making the scenario of the commercial. You can make a story that describes your product, or film a comedy commercial, that will make your viewers laugh and remember it. Or you can decide to try more a difficult approach, like filming a thriller commercial that will keep your viewers confused, not knowing what the commercial sells until the end of it.

 

    • After making the scenario, make sure to pick suitable characters for your commercial. Make sure you interview all of the potential actors, and suit the ones that fit the best, since they are the one that will sell your product. Give advantage to smiley faces, unordinary but happy characters which can express their satisfaction of your product in front of the audience. Smiles, family gathering with kids and pets, or old happy couples are some of the well-known key factor to succeed.

 

    • Pick a destination and equipment. It’s simple: cold drinks’ commercial are purchased on the beach, and high heels are worn in night clubs. Choose the destination that expresses the scope of usage of your product. The last step is choosing for the right equipment. You can leave that to the director, or if you want save some money, than you can do this by yourself. The good thing today is there are a lot of agencies that do renting of equipment, so you don’t have to buy anything. Try to find a local company that has great quality and low price rentals, such as Musimatic Audio Visual Rentals. If you also live in Atlanta, maybe you can check them out too.

 

Great Giveaways for a Business

Great Giveaways for a BusinessAt some point in the life of your business you must consider giving away a few items to your loyal customers. At the beginning of every New Year, people will appreciate calendars, diaries and planners. You may also consider having pens bearing your business logo, a couple of t-shirts or even mugs. The idea here is to look for a way of showing your customers how much you value their patronage. Very few people will resist the lure of a free gift. That is why you should capitalize on this window of opportunity. Below are some giveaways that will sell your business and lure customers:

Mugs

A mug that is emblazoned with your business logo and motto will serve as a constant reminder to anyone using it. There are lots of ideas you can borrow from on how to splash cool graphics on the mug. The choice of color also matters a lot. This type of giveaway can go hand in hand with the purchase of a beverage.

Diaries

Everyone needs a diary for noting down things to do and marking upcoming important events. Shop around for graphic designers who will do a fine job of creating inserts and printing your business logo on the diary. Creative Ventures Inc. is one of those firms where such work is carried out. Obtain a quote for the number of diaries you would like customized for your giveaway activity.

T-shirts

The beauty about t-shirts is that they can be worn anywhere and with anything. All you have to do is procure plain colored t-shirts and getting them printed. A screen printer will be able to put your design on the shirt. Some will even assist you in creating the artwork and choosing the appropriate colors.

Calendars

As mentioned at the onset, this is a handy gift especially at the start of a year. The calendar should have your business name, physical address and postal address. Include a link to your website if at all you have one. Print a good mix of wall and desk calendars to the extent that your budget will allow. Post some calendars to clients whose contacts are on your database. You can then spare a few to distribute to other prospects.

Key tags

Use the same concept by having the business name and contacts printed on a key tag. You can also choose to have a variety of products appearing on one face of the tag and the contact details on the other face. This is an ideal giveaway especially for people with cars.

Pens

This inexpensive giveaway is one of the most commonly used. Make a perfect choice of colored pens and have the business logo printed on them. Use a variety of pens for this purpose.

Clients will appreciate the above gift items however inexpensive they are but go for quality materials.